SEiF Weekly Dashboard

JD LG Flagship Store | W16 (2026.4.13~4.19) | GMV Unit: RMB | Created by BI Team

PS: Q1의 데이터는 출하 GMV(ea) 이며, 이는 출하 수량 기준으로 대조한 값입니다.

📊 W16(4.13~4.19) 주간 실적
W16 Shipments (ea)
405
Units Shipped
TV 62 △42% | WM 288 △23% | REF 30 77%↑ | DEH 25
vs Y25△18%
W16 출하 (Am) (K)
2,110K
Shipment Amount (RMB K)
TV 576K △22% | WM 1,175K △21% | REF 283K 44%↑ | DEH 76K
vs Y25△13%
W16 GMV
3,541K
Gross Merchandise Value (RMB K)
TV 1,211K 39%↑ | WM 1,848K △3% | REF 372K 40%↑ | DEH 109K
vs Y2517%↑
W16 UV (K)
182K
Unique Visitors (K)
TV 102K 104%↑ | WM 60K 3%↑ | REF 16K 34%↑ | DEH 3K
vs Y2551%↑
W16 CVR
0.34%
Conversion Rate
TV 0.13% △49% | WM 0.67% △17% | REF 0.24% 26%↑ | DEH 1.15%
YoY Gap△35%
W16 ASP
5,730
Average Selling Price (RMB)
TV 9,107 +32.9% | WM 4,507 +12.2% | REF 9,548 -17.2% | DEH 3,039
vs Y2518%↑

📊 4.1~4.19 월별 누적 실적 (Cumulating)

월별 누적 진행중.

4.1~4.19 출하 (ea)
1,482
Units Cumulative
TV 443 95%↑ | WM 909 9%↓ | REF 60 43%↑ | DEH 70 0%↑
vs Y25: +17%↑
4.1~4.19 출하 (Am)
8,730K
Shipment Amount (RMB K)
TV 4,437K 155%↑ | WM 3,486K 7%↓ | REF 596K 24%↑ | DEH 212K 0%↑
vs Y25: +47%↑
4.1~4.19 GMV
12,966K
Gross Merchandise Value (RMB K)
TV 5,660K 201%↑ | WM 6,155K 43%↑ | REF 863K 58%↑ | DEH 287K 0%↑
vs Y25: +92%↑
4.1~4.19 UV
462K
Unique Visitors (K)
TV 236K 75%↑ | WM 171K 13%↑ | REF 46K 51%↑ | DEH 9K 0%↑
vs Y25: +45%↑
4.1~4.19 CVR
0.47%
Conversion Rate
TV 0.24% 33%↑ | WM 0.82% 16%↑ | REF 0.19% 19%↑ | DEH 1.08% 0%↑
vs Y25: +8%↑
4.1~4.19 ASP
5,920
Average Selling Price (RMB)
TV 9,913 29%↑ | WM 4,284 8%↑ | REF 9,924 13%↓ | DEH 3,026 0%↑
vs Y25: +21%↑
📺
Television (TV) 4.13~4.19
Series / Model Q1 기함점 실적 주별
1월 2월 3월 Q1 TTL 출하 (ea) 출하 (Am) (K) GMV (Am) K UV (Unit : K) CVR ASP
Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R vs
출하율
Y25Y26G/R Y25Y26Gap Y25Y26G/R
TV premium OLED3147+4800.0%0248+0.0%39225+476.9%42620+1376.2%-117-1800.0%0220+0.0%0401+0.0%54.84%445+1039.2%0.00%0.07%+0.0%012,934+0.0%
OLED evo452147-67.5%310312+0.6%340546+60.6%1,1021,005-8.8%10341-60.2%692320-53.7%812718-11.6%44.57%4150+22.9%0.30%0.18%-38.8%6,7147,806+16.3%
OLED1211-8.3%-110-1100.0%214+600.0%1335+169.2%03+0.0%030+0.0%1280+590.0%37.50%13+122.1%0.07%0.27%+260.3%11,5469,959-13.7%
MRGB00+0.0%00+0.0%00+0.0%00+0.0%00+0.0%00+0.0%00+0.0%0.00%00+0.0%0.00%0.00%+0.0%00+0.0%
QNED evo012+0.0%038+0.0%211+450.0%261+2950.0%41-75.0%346-81.8%3412-63.6%50.00%44+15.7%0.11%0.05%-56.8%8,5106,190-27.3%
Others00+0.0%00+0.0%00+0.0%00+0.0%00+0.0%00+0.0%00+0.0%0.00%00-100.0%0.00%0.00%+0.0%00+0.0%
TV TTL540315-41.7%327608+85.9%392797+103.3%1,2591,720+36.6%10762-42.1%738576-22.0%8701211+39.1%47.56%50102+104.2%0.25%0.13%-49.1%6,8549,107+32.9%
🧺
Washing Machine (WM) 4.13~4.19
Series / Model Q1 기함점 실적 주별
1월 2월 3월 Q1 TTL 출하 (ea) 출하 (Am) (K) GMV (Am) K UV (Unit : K) CVR ASP
Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R vs
출하율
Y25Y26G/R Y25Y26Gap Y25Y26G/R
Washer981367-62.6%937751-19.9%1,2891,048-18.7%3,2072,166-32.5%190164-13.7%672520-22.7%810593-26.8%87.70%3230-6.4%0.72%0.63%-13.7%3,5383,170-10.4%
Washer Dryer446152-65.9%473244-48.4%649396-39.0%1,568792-49.5%9867-31.6%350251-28.4%397198-50.0%126.42%117-37.6%0.99%0.77%-21.4%3,5733,742+4.7%
WashTower26+200.0%418+350.0%721+200.0%1345+246.2%06+0.0%061+0.0%0225+0.0%27.27%14+384.5%0.00%0.56%+0.0%010,208+0.0%
Styler3013-56.7%3035+16.7%4650+8.7%10698-7.5%912+33.3%161169+4.9%161183+13.6%92.31%24+50.6%0.38%0.36%-4.1%17,90514,082-21.4%
Dryer9249-46.7%17099-41.8%171111-35.1%433259-40.2%4521-53.3%16-3-121.6%25-11-144.9%30.88%22-5.0%3.85%3.82%-0.9%355-164-146.3%
WM Set00+0.0%00+0.0%00+0.0%00+0.0%3018-40.0%285177-37.7%503661+31.3%26.87%1115+34.8%0.48%0.44%-8.7%9,4929,858+3.9%
Others00+0.0%00+0.0%00+0.0%00+0.0%00+0.0%00+0.0%00+0.0%0.00%00-100.0%0.00%0.00%+0.0%00+0.0%
WM TTL1551587-62.2%1,6141,147-28.9%2,1621,626-24.8%5,3273,360-36.9%372288-22.6%14851175-20.9%18961848-2.5%63.57%5860+3.2%0.80%0.67%-16.6%4,0174,507+12.2%
🧊
Refrigerator (REF) 4.13~4.19
Series / Model Q1 기함점 실적 주별
1월 2월 3월 Q1 TTL 출하 (ea) 출하 (Am) (K) GMV (Am) K UV (Unit : K) CVR ASP
Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R vs
출하율
Y25Y26G/R Y25Y26Gap Y25Y26G/R
REF F/D252-92.0%2412-50.0%2622-15.4%7536-52.0%414+250.0%44145+227.6%66217+227.6%66.67%48+122.4%0.16%0.25%+57.3%11,04810,340-6.4%
SxS5512-78.2%5333-37.7%449-79.5%15254-64.5%1315+15.4%152128-15.6%199145-26.9%88.24%88-8.2%0.20%0.22%+9.0%11,7028,558-26.9%
B/F0-1+0.0%00+0.0%00+0.0%0-1+0.0%01+0.0%010+0.0%010+0.0%100.00%00+632.6%0.00%0.30%+0.0%09,717+0.0%
L&F00+0.0%00+0.0%00+0.0%00+0.0%00+0.0%00+0.0%00+0.0%0.00%00+0.0%0.00%0.00%+0.0%00+0.0%
Set REF00+0.0%00+0.0%00+0.0%00+0.0%00+0.0%00+0.0%00+0.0%0.00%00-75.0%0.00%0.00%+0.0%00+0.0%
Others00+0.0%00+0.0%00+0.0%00+0.0%00+0.0%00+0.0%00+0.0%0.00%00-100.0%0.00%0.00%+0.0%00+0.0%
REF TTL8013-83.8%7745-41.6%7031-55.7%22789-60.8%1730+76.5%196283+44.1%265372+40.4%75.96%1216+34.3%0.19%0.24%+26.3%11,5319,548-17.2%
💨
Dehumidifier (DEH) 4.13~4.19
Series / Model Q1 기함점 실적 주별
1월 2월 3월 Q1 TTL 출하 (ea) 출하 (Am) (K) GMV (Am) K UV (Unit : K) CVR ASP
Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R vs
출하율
Y25Y26G/R Y25Y26Gap Y25Y26G/R
DEH DEH TTL00+0.0%00+0.0%036+0.0%036+0.0%025+0.0%076+0.0%0109+0.0%69.44%03+0.0%0.00%1.15%+0.0%03,039+0.0%
💡
W16 매출 개선 제안

⚠️ 긴급:TV 전환율 급락 49.1%

TV UV 2배 증가 (+104.2%)였지만 전환율은 급감。핵심문제:트래픽은 들어왔지만 구매로 이어지지 않았다.

제안:① 1-2대 저가 리드机型 출시 (55형 2999元);② 타임세일/即时特卖 활성화;③ 페이지 로딩속도/메인이미지 확인

🔧 중점:WM 트래픽 정체 +3.2%

WM 출하량 占总量 71%,但 UV 仅微增,CVR 也在跌。

제안:① WM 신상품 출시/예약 이벤트 기획;② 외부 유입 확대(틱톡/샤오홍슈);③ 세탁건조 패키지 주력, 객단가 향상

🚀 기회:REF/DEH 고성장 지속

REF GMV +40.4%、CVR +26.3%;DEH虽新但CVR达1.15%表现亮眼。

제안:① REF 인기 모델 재고 보충;② DEH 후기 평점 관리重点;③ "여름 주방 시원함" 냉장고+제습기 패키지

📊 전략:ASP 상승은 양날의 검

TV ASP +39.1%,带动 GMV 增长但牺牲了转化率。

제안:① 프리미엄 모델(OLED) 고가 유지;② 중급 모델 적절히 할인放量;③ SKU 구조 최적화, 고저가 조합

🎯 本周优先级/주간 우선순위

  1. 止血/응급처치:解决 TV 전환율问题(影响最大/영향도 가장 큼)
  2. 挖潜/잠재력 开发:为 WM 找新流量来源(出货主力/출하 핵심)
  3. 扩量/성장:趁 REF/DEH 势头补货+推广(성장 모멘텀 활용)