SEiF W21 Dashboard

2026.5.18~5.24 (Weekly) & 5.1~5.24 (Monthly) | Unit: RMB K

All % comparisons are YoY (Y25 vs Y26) / 모든 백분율 비교는 전년 동기 대비 (Y25 vs Y26)

Powered by BI TeamW21
W21 GMV
9.70M
vs Y25 6.21M +56.2%
TV 4.57M ↑58% | WM 3.87M ↑33% | REF 1.01M ↑147% | DEH 250K NEW
W21 UV
296.6K
vs Y25 195.1K +52.1%
TV 131.3K ↑35% | WM 140.4K ↑77% | REF 22.0K ↑21% | DEH 3.0K NEW
W21 CVR
0.43%
vs Y25 0.57% -24.8%
TV 0.27% ↓28% | WM 0.53% ↓40% | REF 0.44% ↑89% | DEH 2.54% NEW
W21 ASP
7,561
vs Y25 5,530 +36.7%
TV 12,832 ↑66% | WM 5,127 ↑25% | REF 10,526 ↑8% | DEH 3,296 NEW
📺 TVGMV 4.57M
GMV4.57M+58.0%
UV131.3K+34.7%
CVR0.27%-28.2%
ASP12,832+65.6%
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premium OLED
GMV 2.02M +250%UV 72.6K +230%CVR 0.27% +43%ASP 10,393 -26%
OLED evo
GMV 2.47M +15%UV 50.4K -25%CVR 0.30% -33%ASP 16,248 +133%
OLED
GMV 0K -100%UV 3.3K 0%CVR 0.00% -100%ASP 0 -100%
QNED evo
GMV 82K -45%UV 5.0K +15%CVR 0.20% -60%ASP 8,244 +21%
👕 WMGMV 3.87M
GMV3.87M+33.0%
UV140.4K+76.6%
CVR0.53%-39.9%
ASP5,127+24.7%
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Washer
GMV 1.11M -8%UV 32.1K -23%CVR 0.98% +7%ASP 3,521 +11%
Washer Dryer
GMV 493K -30%UV 9.3K -23%CVR 1.38% -10%ASP 3,789 0%
WashTower
GMV 631K +417%UV 7.9K +205%CVR 0.70% +100%ASP 11,272 -17%
Styler
GMV 547K +83%UV 72.5K +1000%CVR 0.05% -82%ASP 14,787 -6%
Dryer
GMV 52K -40%UV 2.1K -13%CVR 5.33% +97%ASP 464 -65%
WM Set
GMV 1.04M +112%UV 16.5K +17%CVR 0.62% +87%ASP 9,986 -2%
🧊 REFGMV 1.01M
GMV1.01M+146.9%
UV22.0K+21.2%
CVR0.44%+88.5%
ASP10,526+8.0%
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F/D
GMV 723K +206%UV 12.4K +35%CVR 0.48% +102%ASP 12,047 +12%
SxS
GMV 279K +62%UV 9.2K +4%CVR 0.38% +68%ASP 7,977 -7%
🆕 DEHGMV 250K · NEW
GMV250KNEW
UV3.0KNEW
CVR2.54%NEW
ASP3,296NEW
May Cumulative GMV
28.23M
vs Y25 16.95M +66.5%
TV 11.87M ↑77% | WM 13.58M ↑52% | REF 2.30M ↑76% | DEH 473K NEW
May Cumulative UV
981.3K
vs Y25 559.7K +75.3%
TV 490.8K ↑88% | WM 398.9K ↑64% | REF 80.4K ↑46% | DEH 11.3K NEW
May Cumulative CVR
0.42%
vs Y25 0.55% -23.9%
TV 0.22% ↓28% | WM 0.68% ↓24% | REF 0.25% ↑8% | DEH 1.25% NEW
May Cumulative ASP
6,717
vs Y25 5,479 +22.6%
TV 11,099 ↑30% | WM 4,904 ↑19% | REF 10,514 ↑4% | DEH 3,287 NEW
📺 TVMay Cumulative GMV 11.87M
GMV11.87M+77.1%
UV490.8K+87.6%
CVR0.22%-27.8%
ASP11,099+30.4%
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premium OLED
GMV 6.12M +346%UV 258.2K +454%CVR 0.23% +10%ASP 9,960 -28%
OLED evo
GMV 5.36M +8%UV 202.8K +7%CVR 0.20% -39%ASP 12,856 +65%
OLED
GMV 144K +92%UV 11.3K +3%CVR 0.10% -11%ASP 13,098 +109%
QNED evo
GMV 245K -17%UV 18.5K +49%CVR 0.15% -53%ASP 9,057 +23%
👕 WMMay Cumulative GMV 13.58M
GMV13.58M+51.9%
UV398.9K+64.1%
CVR0.68%-24.0%
ASP4,904+19.5%
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Washer
GMV 3.71M +1.5%UV 142.7K +10%CVR 0.73% -17%ASP 3,437 +7%
Washer Dryer
GMV 1.57M -17.6%UV 31.1K -19%CVR 1.38% +5%ASP 3,633 -3%
WashTower
GMV 1.97M +710%UV 23.6K +268%CVR 0.72% +158%ASP 11,415 -16%
Styler
GMV 1.48M +77.4%UV 125.9K +783%CVR 0.07% -81%ASP 15,580 +1%
Dryer
GMV 119K -45.6%UV 6.8K -10%CVR 7.39% +117%ASP 237 -72%
WM Set
GMV 4.73M +127%UV 68.7K +46%CVR 0.70% +61%ASP 9,743 -3%
🧊 REFMay Cumulative GMV 2.30M
GMV2.30M+75.7%
UV80.4K+46.1%
CVR0.25%+8.2%
ASP10,514+3.5%
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F/D
GMV 1.52M +148%UV 44.6K +94%CVR 0.29% +18%ASP 11,511 +7%
SxS
GMV 775K +10.9%UV 34.5K +8%CVR 0.21% -8%ASP 9,008 -7%
🆕 DEHMay Cumulative GMV 473K · NEW
GMV473KNEW
UV11.3KNEW
CVR1.25%NEW
ASP3,287NEW