SEiF Weekly Dashboard

JD LG Flagship Store | W15 (2026.4.6~4.12) | GMV Unit: RMB | Created by BI Team

PS: Q1의 데이터는 출하 GMV(ea) 이며, 이는 출하 수량 기준으로 대조한 값입니다.

W15 Shipments (ea)
620
Units Shipped
TV 183 +239% | WM 391 +19% | REF 23 +156% | DEH 23
vs Y25+58%
W15 출하 (Am) (K)
3,166K
Shipment Amount (RMB K)
TV 1,474K +254% | WM 1,388K +9% | REF 235K +137% | DEH 69K
vs Y25+77%
W15 GMV
4,881K
Gross Merchandise Value (RMB K)
TV 1,693K +197% | WM 2,813K +111% | REF 285K +106% | DEH 90K
vs Y25+139%
W15 UV (K)
163K
Unique Visitors (K)
TV 71K +52% | WM 70K +24% | REF 19K +77% | DEH 3.5K
vs Y25+44%
W15 CVR
0.59%
Conversion Rate
TV 0.29% +87% | WM 0.29% +87% | REF 0.29% +87% | DEH 0.86%
YoY Gap+48%
W15 ASP
4,966
Average Selling Price (RMB)
TV 8,260 +4% | WM 8,260 +4% | REF 8,260 +4% | DEH 2,994
vs Y25+10%
📺
Television (TV)
Series / Model Q1 기함점 실적 주별
1월 2월 3월 Q1 TTL 출하 (ea) 출하 (Am) (K) GMV (Am) K UV (Unit : K) CVR ASP
Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R vs
출하율		 Y25Y26G/R Y25Y26Gap Y25Y26G/R
TV premium OLED391+2933.3%0264-39201+415.4%42556+1223.8%065--660.3-13.9812.7+5728.4%81.2%3.930.9+700.8%0.0%0.3%+899.0%13,94310,158-27.1%
OLED evo452132-70.8%311435+39.9%343358+4.4%1,106925-16.4%50115+130.0%387.6784.4+102.4%527.2811.7+54.0%96.6%38.332.6-14.9%0.2%0.4%+105.7%7,7536,821-12.0%
OLED126-50.0%-112-1300.0%26+200.0%1324+84.6%01--13.1--52.3-25.0%0.72.9+321.3%-0.1%--13,084-
MRGB00-00-00-00-00-----------------
QNED evo02-040-28+300.0%250+2400.0%32-33.3%28.616.6-42.0%28.616.6-42.0%100.0%2.33.5+48.9%0.1%0.1%-55.2%9,5428,303-13.0%
Others770-100.0%180-100.0%101-90.0%1051-99.0%10-100.0%-------1.30.9-33.0%------
TV TTL2,176779-64.2%2,0192,150+6.5%2,6171,883-28.0%6,8124,812-29.4%392620+58.2%1,790.23,166.1+76.9%2,038.44,881.2+139.5%64.9%113.5163.0+43.6%0.4%0.6%+48.4%4,5004,966+10.4%
🧺
Washing Machine (WM)
Series / Model Q1 기함점 실적 주별
1월 2월 3월 Q1 TTL 출하 (ea) 출하 (Am) (K) GMV (Am) K UV (Unit : K) CVR ASP
Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R vs
출하율		 Y25Y26G/R Y25Y26Gap Y25Y26G/R
Washer915235-74.3%845805-4.7%1,119763-31.8%2,8791,803-37.4%187258+38.0%650.7726.8+11.7%654.21,062.1+62.3%68.4%29.734.0+14.5%0.6%1.1%+67.6%3,4802,817-19.0%
Washer Dryer446135-69.7%473310-34.5%651249-61.8%1,570694-55.8%8464-23.8%317.2226.4-28.6%362.6396.2+9.3%57.1%10.58.5-19.1%0.9%1.3%+40.3%3,7773,538-6.3%
WashTower27+250.0%413+225.0%521+320.0%1141+272.7%03--35.2--328.9-10.7%0.84.4+432.3%-0.6%--11,746-
Styler309-70.0%3038+26.7%4751+8.5%10798-8.4%411+175.0%59.5150.3+152.6%104.1177.6+70.6%84.6%3.34.8+43.5%0.2%0.3%+29.4%14,87413,665-8.1%
Dryer9278-15.2%170110-35.3%18561-67.0%447249-44.3%2931+6.9%8.722.3+157.8%8.764.1+640.2%34.8%1.71.9+11.1%1.6%4.4%+176.5%299721+141.2%
Set Washer6655-16.7%9276-17.4%14642-71.2%304173-43.1%2524-4.0%238.8226.6-5.1%200.6783.6+290.6%28.9%10.316.4+59.6%0.2%0.5%+153.8%9,5539,441-1.2%
Set Styler00-00-00-00-00--------0.0--100.0%------
Set Dryer00-00-00-00-00--------0.00.0-37.5%------
Others00-00-00-00-00-----------------
WM TTL544231-57.5%328751+129.0%396574+44.9%1,2681,556+22.7%54183+238.9%416.31,474.4+254.2%569.81,693.3+197.2%87.1%46.570.7+52.0%0.2%0.3%+87.3%7,9138,260+4.4%
🧊
Refrigerator (REF)
Series / Model Q1 기함점 실적 주별
1월 2월 3월 Q1 TTL 출하 (ea) 출하 (Am) (K) GMV (Am) K UV (Unit : K) CVR ASP
Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R vs
출하율		 Y25Y26G/R Y25Y26Gap Y25Y26G/R
REF F/D2512-52.0%2411-54.2%3158+87.1%8081+1.2%319+533.3%37.3196.3+426.7%87.0227.3+161.3%86.4%3.48.6+149.5%0.2%0.3%+26.0%12,42510,332-16.8%
SxS5617-69.6%5336-32.1%3728-24.3%14681-44.5%64-33.3%61.838.8-37.2%51.558.2+13.1%66.7%7.29.9+37.9%0.1%0.1%-13.0%10,2959,699-5.8%
B/F00-00-00-00-00--------0.00.3+975.0%------
L&F M-Thor00-00-00-00-00-----------------
L&F Zeus00-00-00-00-00-----------------
Set REF00-00-00-00-00--------0.00.0-------
Others00-00-00-00-00--------0.0--100.0%------
REF TTL8129-64.2%7747-39.0%6886+26.5%226162-28.3%923+155.6%99.0235.1+137.4%138.4285.5+106.2%-10.618.8+76.7%0.2%0.3%+87.3%7,9138,260+4.4%
💨
Dehumidifier (DEH)
Series / Model Q1 기함점 실적 주별
1월 2월 3월 Q1 TTL 출하 (ea) 출하 (Am) (K) GMV (Am) K UV (Unit : K) CVR ASP
Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R Y25Y26G/R vs
출하율		 Y25Y26G/R Y25Y26Gap Y25Y26G/R
DEH DEH TTL00-00-036-036-023--68.9--89.8-76.7%-3.5--0.9%--2,994-
Top CVR Performers (W15)
  • DryerCVR 4.2% | Ship 50ea | GMV 110.6K | YoY Gap +179.4pp
  • Washer DryerCVR 1.2% | Ship 104ea | GMV 554.7K | YoY Gap +21.2pp
  • WM WasherCVR 1.0% | Ship 404ea | GMV 1.6M | YoY Gap +45.5pp
  • WashTowerCVR 0.5% | Ship 9ea | GMV 452.6K | YoY Gap +641.3pp
  • Set WasherCVR 0.4% | Ship 35ea | GMV 1.2M | YoY Gap +99.4pp
Needs Improvement (Low CVR)
  • Set WasherCVR 0.4% | UV 27,784K | GMV 1.2M
  • OLED evoCVR 0.4% | UV 60,336K | GMV 2.2M
  • StylerCVR 0.3% | UV 7,828K | GMV 370.1K
  • TV premium OLEDCVR 0.3% | UV 61,142K | GMV 2.1M
  • REF F/DCVR 0.3% | UV 13,617K | GMV 384.7K
High UV Efficiency (CVR >= 0.3%)
  • DryerUV 3,205K | CVR 4.2% | Ship 50ea
  • Washer DryerUV 12,786K | CVR 1.2% | Ship 104ea
  • WM WasherUV 52,390K | CVR 1.0% | Ship 404ea
  • WashTowerUV 7,095K | CVR 0.5% | Ship 9ea
  • Set WasherUV 27,784K | CVR 0.4% | Ship 35ea
Low UV Efficiency (High UV + Low CVR)
  • TV premium OLEDUV 61,142K | CVR 0.3% | Needs traffic-to-conversion optimization
  • OLED evoUV 60,336K | CVR 0.4% | Needs traffic-to-conversion optimization
  • Set WasherUV 27,784K | CVR 0.4% | Needs traffic-to-conversion optimization
  • SxSUV 15,355K | CVR 0.1% | Needs traffic-to-conversion optimization
  • REF F/DUV 13,617K | CVR 0.3% | Needs traffic-to-conversion optimization

SEiF W15 Weekly Report | Period: 2026.4.6 ~ 4.12 | GMV Unit: RMB | Data Source: JD LG Flagship Store (SEiF Account) | Created by BI Team